eMail:hhb@gov.org Office Phone: +256663-054-76
Public Relation & Communication Directorate
Harar Regional Health Bureau
The voice of the Bureau — bridging the gap between health services and the community through strategic communication, media engagement, and health education across the Harar region.
48K+
Social Reach
120+
Campaigns / Year
18
Staff
Mr. Redwan Mohamed
Director of Public Relation
Directorate Profile
The Public Relation & Communication Directorate of Harar Regional Health Bureau serves as the official communication gateway between the Bureau and the public. Established to manage the Bureau's image, facilitate two-way communication with communities, and coordinate health awareness campaigns, the Directorate handles media relations, social media management, development of IEC/BCC materials, community dialogue forums, and crisis communication. It plays a critical role in disseminating accurate health information, countering misinformation, and promoting positive health behaviors across all 6 woredas of the Harar region in collaboration with federal and regional communication bodies.
Mission
To ensure timely, accurate, and culturally appropriate health communication that informs, educates, and empowers the community — building trust between the health system and the people of Harar through transparent and strategic public engagement.
Vision
A well-informed Harar community where accurate health information reaches every household — making the Bureau the most trusted and accessible source of public health communication in the region.
Core Values
Truthfulness
Timeliness
Inclusiveness
Credibility
Engagement
32K
Facebook Followers
11K
Telegram Members
5K
YouTube Subscribers
85
IEC Materials / Year
Objectives
01
Health Awareness Campaigns
Design and execute evidence-based health communication campaigns on priority diseases and health behaviors.
02
Media Relations & Coverage
Build and maintain strong relationships with local, regional, and national media for positive Bureau coverage.
03
Crisis Communication
Lead rapid, accurate public communication during disease outbreaks, emergencies, and health crises.
04
Digital & Social Media Management
Manage Bureau social media platforms and website to engage the public and disseminate health information.
05
IEC/BCC Material Development
Produce culturally appropriate print, audio, and visual materials in Afan Oromo, Amharic, and Somali languages.
06
Community Engagement & Dialogue
Organize community conversations, town halls, and feedback mechanisms to ensure two-way communication.
Roles & Responsibilities
Press Release & Media Advisory
Draft and distribute official press releases, statements, and media advisories on Bureau activities.
Media Liaison & Accreditation
Facilitate media visits, press conferences, and accreditation for journalists covering health events.
Social Media Content Management
Create and publish content across Facebook, Telegram, YouTube, and the Bureau website.
Health Campaign Planning & Execution
Plan and implement awareness campaigns for immunization, maternal health, hygiene, and disease prevention.
IEC/BCC Material Production
Design posters, brochures, flyers, radio spots, and video content in local languages.
Crisis & Risk Communication
Lead public messaging during outbreaks, emergencies, and rumors with accurate, timely information.
Event Coordination & Coverage
Organize and document World Health Day, health fairs, exhibitions, and Bureau milestone events.
Brand & Image Management
Maintain consistent Bureau branding, visual identity, and messaging standards across all channels.
Community Feedback & Complaints
Receive, document, and channel public feedback and complaints to relevant Bureau departments.
Stakeholder & Partner Communication
Coordinate communication with NGOs, donors, and partner organizations on joint health initiatives.
Organizational Units
Media Relations
Digital & Social Media
Health Education
IEC/BCC Production
Community Engagement